Saturday, October 3, 2009

Eminem Vs Mariah Ploy For Both Sides To Sell Records?





















This article is a few months old but brought to mind some good points. Anyone who follows hip hop music knows the constant feuds that go on in the art form. Some are real feuds and some are well known to be marketing ploys by the artist and the label to sell records. For instance the Jay-Z vs. Nas beef was never going to get violent both of them had albums coming out and they used there marquee names to help them get fans to go out and buy the album. By now almost everyone has heard about the ongoing feud between singer Mariah Carey and rapper Eminem. Now to me this is a prime example of a man who owns his own record label(Eminem owns Shady Records) using this feud to help sell an album, and Carey as well. The whole feud started with a song off Eminems new album Relapse which took shots at both Nick Cannon and Mariah Carey. Shady has done this countless times on previous albums and this may be why he is the most successful selling rapper of the last decade. Now on the other hand this may have helped Carey too. She used her song Obsessed as a response to Eminem and it definitely got people wanting to here her new album. If this was a real rap feud Nick Cannon would have had to have done more after the horrible though kind of comical things Eminem said about her. The latest song "The Warning" was included in the article above, listen at your own discretion its very explicit. So in my opinion both Eminem and Mariah Carey should thank each other for the excellent publicity. Shadys album sold over 2 million copy's since its release in May of 2009 and Mariahs album just came out last week but is expected to do very well. Once again a prime example of record companys using feuds to help artists sell records in a time where buying cds is a thing of the past. Its sad but its true, well i still buy cds every once in a while if that makes things any better. But anyway what do you guys think was this just a ploy to sell records or do u think Eminem and Mariahs feud has a deeper meaning?

1 comment:

  1. I definitely think that Eminem and Mariah's feud has a deeper meaning. People love controversy, and look how popular Mariah's 'Obsessed' has become. They've both made so much money dissing each other, and it's been a long time so they're most likely past the drama. I mean, Mariah is married! I'm sure the reason is to promote thier careers.

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